Sunset Boulevard

Just like in the 20's, Hollywood was a huge influence on the fashion at the time. I think it was moreso in the 1930's, given that this was one of the few ways people could experience luxury fashion without having to shell out money they didn't have.


(Source: bethwikson.wordpress.com) The Hollywood sign is so iconic, it's recognisable everywhere and provides a shining beacon of hope for aspiring actors.

It even influenced Paris - Parisian designers picked up on the increasing popularity of Hollywood and began to reproduce fashions seen in films, which filtered down through the industry so even the poorest could purchase something with a hint of Hollywood in.


(Source: designerdaily.wordpress) French fashions - in particular Vionnet (as pictured above) - I just love how pure and beautiful her creations looked - they seemed to look as if they were designed by a divine power specifically for the wearer; every piece shows off something of a personality.


(source:reneelouise21.wordpress) Hollywood inspired patterns - the emphasis on the arm shape and crossed over/gathered in waists reflects on the key trends hollywood actors and designers gave to the world

Marlene Dietrich was one of the main style icons at the time - she was a singer and actor, and was dressed by the likes of Vionnet, who was using draping to emphasise curves in a simple and elegant way. Vionnet flattered the female form in a way which wasn't too revealing but still showed off feminine elegance that women of the 30's strove to achive - something which would flow over the contours of the body - hemlines long, but still showing some flesh (such as back or arms).


(Source: anjouclothingfiles.wordpress.com) Dietrich looks stunning - the white really shines through the black and white, which I think was ideal for black and white movies given the graceful implications of the tone, and the drape on the back is revealing enough to give a sensual look, but also one which covered enough for others not to get a bad idea

Dietrich was renowned for reinventing herself, as with many style icons - though in the 30's she is mostly known for wearing beautifully draped dresses, she also birthed the trend of the pant suit - she even wore it in leather! It's a perfect look for Dietrich as although she was so gorgeous and a symbol for so many, it held power and authority.

A Well Respected Man

Despite the harsh economical climate, men were still doing their best to dress smartly, both to increase employability and just to show respect to those who they crossed paths with in day to day life.


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Many men would have a suit for going to church (their 'Sunday Best') - even the poorest would still try to get at least a smart jacket to wear. White shirts were also a staple piece - they weren't too restrictive and still created a smart look. It wasn't seen as the proper thing to do to just wear shirt sleeves, so that would be done in private, and as soon as the man was out of the house, a jacket or overcoat would be worn.

(Source: mises.org) I think it's sad and lovely that men would still wear a suit and tie to advertise themselves in what looks like a really hot day - it shows the struggle they were going through and the huge efforts they made to sell themselves just to get a job


Burtons, founded in 1903, offered tailoring to all for low prices. It created simple tailored shapes which were mass produced and then sold to the general public for low prices, having quite regular sales to give even more opportunity for a man to take pride in his appearance and wear a suit.


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Reserved Elegance

Whilst in the 20's the wild, fearless changes and trends in fashion reigned supreme, the 30's fashion scene became far more reserved, given that everyone wanted to look respectable and proper, perhaps to deflect away from the loose morals and ways of the 20's?


(Source: sensibility.com) The curves, though more gentle, were slowly coming back into fashion. princess lines were becoming quite popular - it still gave the loose look of the 20's, but also emphasised the waist.


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(Source: pinterest) I like how this article shows choices for the coats - in a time of sadness and little opportunity, it would be quite uplifting to feel like you could make your own decisions

It was almost as if everyone had been scared off from their previous ways, given the consequences of some people's recklessness. No longer were people cavorting in luxurious short dresses and oversized trousers - now everyone was trying their best to be upper class and quiet - hats were worn everywhere; almost like another way of covering up and show respect.

(Source: pinterest) This would be such a head-turning hat, it's almost Isabella Blow worthy!

 

(Source: pinterest) Men were generally more covered up too - the hats would contribute to their social status. I think the look above is both casual and quite reserved - there's nothing extreme but they look like they're in a good place - something everyone was aiming for.

 

(Source: flickr (suetarr1) Page of hats from a Sears catalogue

 

 

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Hat styles were quite shaped to the head; I especially love the angular styles as they would really add definition to the face.

From Riches to Rags

The extravagant opulence of the past era had gone - everything was becoming bare and simple, and the world (America in particular) was sinking into a mood of depression - the great depression. Everything changed almost overnight, and now many who were seeking leisure and fun before were now seeking jobs, just to get by. The Wall Street Crash opened up a huge contrast in classes - the poor were now extremely poor, and the rich, extremely rich, with no middle man in between.



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As with many examples of poor humanity, the rich were still spending on lavish items as they did in the 20's with no second thought to the struggle of others. They could afford to keep servants and have multiple huge houses in different countries, spending money in the most expensive boutiques to keep them in the lap of luxury whilst the poor suffered. Some families of 8 or more would only be able to afford one room with no sanitary items such as the bare minimum of running water.








































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(Source: migrationheritage.nsw) Children lining up for free soup and bread

The End of the Roaring Twenties

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All in all, the 20's was a huge era culturally; everything tied in together, and everyone was spending so much time and money on leisure and the arts that everyone became slightly dishonest and forgot about being wise with their money - this dishonesty and little care left America in crisis with the Wall Street Crash in 1929 - this age of happiness, prosperity, opulence and luxury had come to an abrupt and devastating end.




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Unveiling the Body

Bare skin was fast becoming one of the most popular trends - whilst in previous decades the focus was on covering as much as possible whilst still retaining an exaggerated hourglass look to show of feminine curves, the new way of thinking in the 20's had created the polar opposite of trends - loose fitting clothes shielded the curve of the waist, but in balance, there was so much more skin being shown - sleeveless, high hemmed and backless garments allowed for the beauty of the curves of ankles, backs, necks and arms to show through, showing femininity but also I think power in the way that they didn't need tailored garments to show off their curves any more; it was their choice to show what they wanted to.

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It wasn't just happening in the confines of the Fashion world - Jean Patou (french designer well known for going against the grain and creating a sporty, almost anti-flapper look) created a sleeveless sweater for tennis champion Suzanne Lenglen - it was feminine, with a scoop neck and bare arms and pleats, but still had a powerful look with the strong shape.


(Source: awhitecarousel.com) Suzanne Lenglen playing the championship in 1925

Designers took note of this trend and soon plunging backs on draped dresses were appearing everywhere, particularly in eveningwear.

I banish thee, curves!

Just as the art of straight lines was taking over in the art world, the fashion world was following suit - cocktail dresses replaced the tea dress; softly tailored, mostly drop-waisted dresses usually heavily embellished with beading or fringing. It gave a very rectangular shape which was highly favoured over the nipped- in waists of the past years. Consequently, corsets, already on the decline, vanished almost completely, for now women were embracing boyish silhouettes, perhaps due to the blurring  gender hierarchy?


(Source: deepglamour.net) Cocktail dresses from the 20's - they seem very weighty and the focus seems to be down - I love the hundreds of sequins and beads running down the far dress - it gives couture-esque detailing to a simple shape.

(Source: metmuseum.org) Evening Dress, 1927, Coco Chanel

(Source: pinterest) A sheer evening dress with Art Deco panels of cascading beads - I think it's beautiful how the beads weigh down an otherwise floaty fabric, giving it a whole new look

Everything was hung /draped off the body - loose fit, tassels hanging down to the floor, shawls and scarves dramatically thrown over shoulders to give a relaxed but also extremely elegant look. This was all highly influenced by Chanel, whose jersey dresses hung with a straight rectangular shapes from the hips to give a very streamlined, chic and simple look. This style is deeply associated with the Roaring Twenties and the Jazz Age, given the new feel of the garments and the smoothness which I feel ties in with the smooth music of the time.

(Source: Pinterest) Daywear in the 20's - The way the drop waists are cinched in is really genius because it hints at curves whilst still allowing women to retain the androgynous silhouette

(Source: ivy-thisiswhatwedo.com) Illustration of all the outfits a typical girl in the 20's may wear - notice how the only seriously curved silhouette is the grieving.


After the war, though couture was still at the height of its time, mass market production had become popular and the clothes were cheap; still giving the same look as something you might find in on the rails of a Parisian atelier, but with a lower quality. These were mass produced and so everyone had the opportunity to wear the trends, blurring the social hierarchy of fashion.


(Source: blogspot) Magazine advertisement for clothes - the Parisian elegance and influence of those like Chanel was showing through, but yet this is accessible for everyone.


(Source: fashion-era.com) Article for McCall's - it describes how their designers were visiting Paris to inspire their mass-market designs, and since they were a popular retailer, everyone would be wearing almost the same look.

Oxford Bags - Room to Gigolo Your Legs!

As fashion was getting more casual, especially with menswear, fitted garments were on the decline - whilst everything was nipped in before, now it was flaring out and softer shapes were used.

(Source: fashion beans.com) Advertisement for a pattern for Oxford Bags, and Oxford graduates wearing them. I think it works really well with the pinstriped suit as it adds a point of interest.

Oxford undergraduates had started wearing grey flannel trousers which were loose fitting and baggy - to the very extreme it could be taken to; these huge billowing layers of fabric flowing around men's legs as they walked. I think these are brilliant and so different compared to the skinny trends we have now - it looks so casual and paired with a suit jacket creates a really smart-casual balanced look.

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In contrast to the relaxed garments, Men nicknamed 'Gigolos' (dark skinned South American men) who wore razor-sharp tailoring and perfectly pressed garments were appearing in clubs. They rivaled the classic gentleman's look, and many women were drawn to them, so they became sorts of male escorts. I think their look is classic and despite the undertones of loose morals and high sexualisation, they seemed like smooth, neat men. 

(Source: dailymail) Modern day portrayal of a Gigolo

(Source: wanderlustnpixiedust.com) Illustration of a Gigolo

The Cotton Club

The Cotton Club was a New York nightclub which was open from 1923 to the 1940's. It first opened in Harlem, being a 'whites only' club despite famous black musicians such as Nat King Cole and Louis Armstrong. It continued to sell beer even during prohibition (a national ban on the sale, importation, production and transportation of alcohol in America in the 20's and early 30's). Since The Cotton Club was run (behind the scenes) by gangsters, they got away with it many times and continued to do so.

(Source: longwharf.com) The Cotton Club exterior 

(Source: wikimedia) Gangster Owney Madden, who ran the famous club and famed for his organized crime, especially during Prohibition.

https://www.youtube.com/watch?v=Fy_JRGjc1To Nat King Cole performing 'Unforgettable'

(Source: wikimedia) Louis Armstrong - you can tell just by one picture that his music was upbeat and fun

Clubs were huge in the 20's - a craze for dancing had erupted, and it spread like wildfire - Ragtime was reaching the height of popularity, as was the Tango (due to its starring role in many Hollywood movies) and new styles of dance, such as Lindy Hop and Jazz were evolving due to the popularity of jazz and blues music, and the amount of Gatsby-esque parties they were danced at.

(Source: allpurposeguru.com) A still from the outrageous Ragtime dance.

However one dance in particular epitomised the 20's - The Charleston. It involves much bobbing to the music, with outward kicks and arm movements. It was performed in many clubs including speakeasies - flapper girls were seen dancing to this the most, but its popularity was so strong it became a full blown fad! I myself used to dance The Charleston and it was such a fun dance to do - tiring, but really social and carefree; much like the 20's themselves.

https://www.youtube.com/watch?v=ZJC21zzkwoE The Charleston

Walk The Line

In contrast to the previous eras with trends of Art Nouveau and curved silhouetted, with its arcs and flicks, the 20's was very much about banishing curves and replacing them with strong, clean lines. The focus on detailing had almost entirely disappeared and now art and architecture was filled with lines and minimal detailing. Many buildings were rectangular with simple triangular details. Everything was becoming abstract and almost futuristic, given the high spirits and forward movements of almost everything.


(Source: deco-shades.com) The Rockefeller Centre, The Chrysler Building and the Empire State building. All are based on a stacked, almost Russian doll look of rectangular columns, and I especially like the contrast between the structured curves and sharp lines on the Chrysler Building.

In 1925, the Exhibition of Decorative Arts was held in Paris. It was to showcase the achievements of new modern decorative arts, and many artists and designers showing were urged to not use anything that had been done; with most focusing on modernisation of tradition or complete modernisation, and so the world was inspired immediately by this sense of progression, completely changing the worldwide aesthetic. Many French designers and artists showed their work, making sure Paris was still the trendsetting capital of the world.

(Source: wolfsonian.org) Poster for the exhibition.

One of the famous displays was the  Hôtel d'un Collectionneur created by Pierre Patout. It was a building housing a series of chic rooms decorated in collaboration with acclaimed furniture designer Jacques-Emile Ruhlmann, and included a huge oval room. 


(Source: V&A) The Hôtel d'un Collectionneur 


(Source: gallerieseru.com) Inside the Hotel d'un Collectionneur - the 'Grand Salon' or 'The Oval Room'

Another notable part of the exhibition was the new generation of mannequins on display in the windows of the exhibition boutiques - they were more streamlined and exaggerated, with graceful long necks and angular, perfectly rouged and lined faces. They reflected the new style of illustration and the simple nature of the architecture and decoration around. Pierre and Siegel Imans created mannequins inspired by cubism and avant-garde art. 

(Source: marshabentleyhale.com) Mannequin by Pierre Imans

(Source: V&A) Mannequin bust and head for Milinery and Jewellery in the exhibition - creator unknown. 

(Source: glymskratti.blogspot) You can see the similarities in the sculpted mannequin to the illustration style of the time, as seen on a 20's cover of VOGUE magazine.

Artists such as Kandinski were thriving in this forward-thinking abstract time, and so many brilliant works of art and design came round to inspire future generations. 

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(Source: christies.com)