![](http://a.abcnews.go.com/images/International/ap_robert_stirm_mi_130327_blog.jpg)
(Source: abcnews.com)
![](http://www.mentalfloss.com/sites/default/legacy/wp-content/uploads/2008/10/oil-crisis.jpg)
(Source: mentalfloss.com) an image from the oil crisis of the 70's - oil had to be rationed and there was panic in the air.
![](http://upload.wikimedia.org/wikipedia/commons/thumb/3/3d/THE_ENERGY_CRISIS_IN_THE_STATES_OF_OREGON_AND_WASHINGTON_RESULTED_IN_ATTEMPTS_AT_HUMOR_BY_BUSINESSES_WITH_DARKENED..._-_NARA_-_555423.jpg/1024px-THE_ENERGY_CRISIS_IN_THE_STATES_OF_OREGON_AND_WASHINGTON_RESULTED_IN_ATTEMPTS_AT_HUMOR_BY_BUSINESSES_WITH_DARKENED..._-_NARA_-_555423.jpg)
(Source: wikimedia)
In the 70's, society was rapidly changing. The youthful, rebellious streak of the Swinging 60's had made people realise that they didn't have to conform to social standards; they could be whoever and whatever they wanted to be, and their opinion should matter towards huge decisions such as voting the new leader in or protesting against what they believed in. This brought about a huge attitude change, and people were looking towards a more equal society, far away from the previous hierarchical social structures.
![](http://tavaana.org/nu_upload/Image/fem_friedan.jpg)
(Source: tavaana.org)
![](http://tavaana.org/nu_upload/Image/fem_now.jpg)
(Source: tavaana.org)
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